Simulador de Cédula Electoral
The 2026 general elections in Peru presented exceptional complexity: in a single 42 x 21 cm electoral ballot (almost A3 size), the citizenry had to vote for president and vice presidents, national senators, regional senators, deputies, and the Andean Parliament. Added to this was a key fact: more than 2.5 million new voters had never been in front of an electoral ballot, much less one of that magnitude. In that context, the risk of confusion, involuntary errors, and anxiety in the act of voting was especially high.
We designed a digital tool to make the practice of voting more friendly and help people familiarize themselves with an especially complex election before going to the polls. The simulator replicated the experience of interaction with the real ballot, allowing for a better understanding of its structure, practicing the voting path, and reducing comprehension barriers at a key moment for democracy. The solution went one step further by integrating, thanks to an alliance with Yape, within a platform present in the daily life of millions of Peruvians.
We designed and implemented a digital tool so that the citizenry could practice voting in a simple, understandable, and close way, and we articulated alliances to take it to platforms of daily use.
The tool exceeded 2 million visits and was used by more than 300 thousand unique people in Peru in just three weeks. Its integration into Yape significantly expanded its accessibility and demonstrated that civic tools can gain reach when they are inserted into platforms already incorporated into the daily life of the citizenry.